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Resume Keywords for Sales Development Representative

SDR resumes are evaluated on activity metrics, qualified pipeline created, and meeting set rates.

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Hard Skills & Technical Keywords

These are the keywords ATS systems weight most heavily for Sales Development Representative roles. Include the ones you legitimately have throughout your resume.

SalesforceOutreachSalesloftLinkedIn Sales NavigatorZoomInfoCold CallingEmail ProspectingMEDDIC Qualification

Soft Skills That Strengthen the Resume

Soft skills weight less than hard skills, but the right ones — woven into bullets — round out the picture.

ResilienceActive listeningCoachability

Certifications That Matter

Missing required certifications causes ATS auto-rejection in many systems — especially for healthcare, finance, and skilled trade roles. List the ones you hold prominently.

MEDDIC CertificationSandler Selling System

Action Verbs for Sales Development Representative Bullets

Lead every bullet with a strong action verb. These are the verbs hiring managers expect to see in Sales Development Representative resumes.

GeneratedBookedQualifiedSourcedExceeded

Example Bullets

Strong Sales Development Representative bullets follow a structure: action verb + specific scope + measurable outcome. Use these as inspiration — adapt to your actual experience.

Generated $3.8M in qualified pipeline over 12 months, exceeding quota 4 of 4 quarters
Booked avg 22 qualified demos monthly through cold outbound, ranking #1 of 14 SDRs
Sourced 6 enterprise deals that closed for combined $480k ACV

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